Privacy Policy

AURA Wellness LLC ("AURA," "we," "us," or "our") is a boutique wellness studio located at 3811 Williams Blvd, Kenner, Louisiana. We are committed to protecting your privacy and handling your personal information with care, transparency, and respect.

This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit our website at auranola.com, book classes or memberships, or otherwise interact with AURA Wellness LLC. By using our services, you agree to the practices described in this policy.

1. Information We Collect

We collect personal information in order to provide and improve our services. The types of information we may collect include:

1.1 Information You Provide Directly

• Name, email address, and phone number (provided when creating an account, booking a class, or contacting us)
• Billing and payment information (processed securely through Stripe; AURA does not store full payment card details)
• Health and fitness information you voluntarily share, such as injuries, physical limitations, or wellness goals — used solely to tailor our services to you
• Communications and correspondence you send to us via email or our contact forms
• Profile information including class history, preferences, and membership details

1.2 Information Collected Automatically

• Device and browser type, IP address, and operating system
• Pages visited, time spent on pages, and navigation paths on auranola.com
• Referring URLs and general geographic location (city/region level)
• Cookies and similar tracking technologies (see Section 6 for more detail)

1.3 Information from Third Parties

• Information provided by our booking and CRM platform (GoHighLevel) when you register or interact with automated communications
• Public information from social media platforms if you engage with our accounts at @aurawellnessnola

2. How We Use Your Information

We use the information we collect for the following purposes:

• Account Management: Creating and maintaining your member account, processing memberships and class bookings, and sending booking confirmations and receipts
• Service Delivery: Tailoring classes, programming, and studio communications to your preferences and stated health considerations
• Payment Processing: Processing payments and managing billing through our payment processor, Stripe
• Marketing Communications: Sending you newsletters, promotions, class updates, and wellness content — only when you have opted in or have an existing relationship with us. You may opt out at any time (see Section 5)
• Customer Support: Responding to your questions, requests, and feedback
• Legal and Safety: Complying with applicable legal obligations, enforcing our Terms and Conditions, and protecting the rights and safety of our community
• Analytics and Improvement: Understanding how our website and services are used, so we can improve them over time

3. How We Share Your Information

AURA Wellness LLC does not sell your personal information. We may share your information only in the following circumstances:

3.1 Service Providers and Third-Party Processors

We work with trusted third-party vendors who help us operate our business. These providers are contractually bound to use your data only on our behalf and in accordance with our instructions:

• Stripe (stripe.com): Payment processing. Stripe is PCI-DSS compliant and handles all payment card data securely.
• GoHighLevel (GHL): Our CRM, website infrastructure, and email marketing platform. GoHighLevel stores and processes your contact and booking data on our behalf.
• Meta Platforms (Facebook and Instagram): We may use Meta's advertising tools to run targeted ads. If you interact with our ads or pages, Meta's own privacy policy governs their data practices.

3.2 Legal Requirements

We may disclose your information if required to do so by law, court order, or government authority, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

3.3 Business Transfers

In the event that AURA Wellness LLC is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will provide notice of any such change in how your information is handled.

4. Data Retention

We retain your personal information for as long as necessary to provide our services, maintain your membership account, and comply with our legal obligations. When information is no longer needed, we take reasonable steps to securely delete or anonymize it. Payment records may be retained for longer periods as required by tax and accounting regulations.

5. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may ask us to correct inaccurate or incomplete information.
• Deletion: You may request that we delete your personal information, subject to certain legal exceptions (for example, records required for tax or legal purposes).
• Opt-Out of Marketing: You may unsubscribe from marketing emails at any time using the unsubscribe link in any email we send, or by contacting us directly at [email protected].
• Opt-Out of Data Sale: We do not sell your personal data. If this practice changes, we will update this policy and provide opt-out options as required by law.

5.1 Louisiana Resident Rights (ADTA)

Louisiana's consumer data privacy law (the Louisiana Data Privacy Act, also known as the ADTA) grants Louisiana residents additional rights with respect to their personal data. As a Louisiana-based business serving Louisiana residents, AURA Wellness LLC is committed to honoring these rights, which may include:

• The right to know what personal data we collect and how it is used
• The right to correct inaccurate personal data
• The right to delete personal data we hold about you
• The right to opt out of the sale or sharing of your personal data for targeted advertising
• The right to obtain a portable copy of your personal data in a usable format
• The right to appeal our response to a privacy request if you disagree with our decision

To exercise any of these rights, please contact us at [email protected] with the subject line "Privacy Request." We will respond within the timeframe required by applicable law. We will not discriminate against you for exercising any privacy right.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your browsing experience, analyze site traffic, and support our marketing activities.

• Essential Cookies: Required for core website functions such as navigation and session management. These cannot be disabled.
• Analytics Cookies: Help us understand how visitors use our site (e.g., pages visited, time spent). We use this data only in aggregate.
• Marketing Cookies: Used to deliver relevant advertising on platforms such as Facebook and Instagram. These are set by our third-party ad partners.

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website. By continuing to use auranola.com after being presented with notice of our cookie practices, you consent to our use of cookies as described.

7. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our payment processing is handled exclusively through Stripe, which maintains PCI-DSS compliance. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately at [email protected] and we will take prompt action to delete such information.

9. Links to Third-Party Sites

Our website may contain links to third-party websites, including our social media profiles and payment platforms. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party service you use.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

11. Contact Us

For questions, concerns, or privacy requests, please contact:

AURA Wellness LLC
Attention: Privacy
3811 Williams Blvd, Kenner, Louisiana

Email: [email protected]
Website: auranola.com